Alcohol ads on social media

Hello dear followers,

As you know restriction on alcohol advertisement is big, especially in Europe. The big names of the industry always try to find new ways to advertise their product in order to increase the brand awareness.

Social media such as Facebook became the new place to be for alcohol companies adding hype content with videos and photos that highlight their products but there is a big issue.

Indeed, the majority of social media users are either young or very young people and the main objective for the advertisement regulation authorities is exactly to keep minors away from alcohol ads.

Recently in France, the final court of appeal came down against the very fast propagation of alcoholic beverages on social media, the company Ricard launched a big communication campaign called "Un Ricard, des rencontres" with a smartphone app. which required a Facebook account and allowed to share cocktail mixes and videos about the drinks with other Facebook users. A french national association applies for summary judgement to put an end to this campaign and succeed.

Source : http://www.legalis.net/spip.php?page=breves-article&id_article=3826

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