Absolut vs Belvedere

For this article I decided to give a look into what these two brands are doing for their marketing campaigns while doing a comparison of them. All of this, to analyse the possible reasons why consumers pick one  of these brands over the other.

If you are a person that enjoys drinking vodka or knows about this market, I have no doubt you know usually these two brands are competing in the same category on the market; even though they are not since they are very different from each other.

When one person thinks about the main Vodka brands Absolut or/and Belvedere are always on top of the list. Still both are targeting different markets. Belvedere is more focused on being a high quality drink while Absolut is targetting a younger market by investing a lot on its advertisings, from which this brand is quite famous.

If you compare their tastes. Absolut is known for being a good vodka for mixing but not to drink as shots. And I think this is the reason why it’s such a popular brand amongst young people and even more in the United States. While Belvedere Vodka is more of a pleasing taste vodka.

The publicity of Absolut usually has the bottle to be the main element in many artistic ways. Belvedere is not quite positioned on one kind of advertising, like Absolut, sometimes evoking to sex and others for being more of a luxury vodka.

So even with all of the arguments that point to Belvedere for being a better Vodka than Absolut it’s interesting that still has more success in sales? My personal opinion, as many others, is that Absolut is very well positioned on the market. The consumers identify the brand, recognize it’s ads and better yet, they remember it and this leads to make them choose Absolut over Belvedere or other Vodka brands.

 

http://leecustodio.hubpages.com/hub/Vodka-Advertising-Campaigns

Mónica