Absolut’s new campaign

Absolut Vodka is very popular for its ads, which always involve art as the leading character. In the past Absolut has had creative collaborations from artists such as: Andy Warhol, Louise Burgeois, Damien Hirst, Spike Jonze and Swedish House Mafia. This time is launching a new campaign following the same artistic path by showing how does art can transform the younger generations (millennials) and the world around them.

This campaign is called Transform Today Campaign choose four creative and talented artists of art, design, music and technology. Rafael Grampá is a Brazilian comic book artist, Aaron Koblin is an American digital media artist, Yiqing Yin is a French fashion designer and 'Woodkid' is a French illustrator, musician and director.

VP of Global Marketing Jonas Tahlin, said “young adults can break free from the idea that anything is predetermined and take control of their future”, according to MediaPost.

So far I think this campaign is a great choice that goes according to the personality of the brand and at the same time still within the interests of the brand's target. For this reason I think they will obtain excellent results in subject of sales.
This is the video of the campaign.

This is the first phase of the campaign, after this Absolut plans on adding more artists. Transform Today has already being launched in the United States, Brazil and Germany. Over the next six months it will spread out to other countries in the world.

Source: http://monchitime.com/www/absolut-presenta-su-nueva-campana-transform-today/
Mónica