Belvedere & (RED)™

Happy sunday everyone! Let's talk about one of the most beautiful partnership in the vodka industry, Belvedere & (RED).

The polish brand announced in February 2011 its collaboration with the world’s leading financer of programs to fight HIV/AIDS in Africa. Belvedere contribute with 50% of profits from the sale of  (BELVEDERE)RED Special Edition to the Global Fund. 

Moreover, the well known artist Usher help the company to raise awareness for the issue of HIV/AIDS. In addition, the artist, Carsten Holler has created a piece especially for this initiative, entitled Double Sphere Hanging that has been auctioned at Art Basel Miami, with full proceeds to The Global Fund (TM).

Source : http://www.belvederevodka.com/newsevents

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