Today we are going to speak about the last campaign launched by Grey Goose with an amazing commercial made by Nicolas Winding Refn no less (Drive, Only God Forgives...)
The video that last 1 minute and 21 seconds tells the story of Grey Goose creator Francois Thibault and communicates the provenance of Grey Goose vodka in such a nice way that in 2 weeks it obtained more than 400 000 views on Youtube.
Bacardi which own the french luxury brand wanted that the commercial appeals to “sophisticated consumers” who “care deeply about where their products some from”.
The effort they put on making this commercial a success has no limite, it has a 30, 60 & 90-second version and even 3D technology will be use for New York & Las Vegas.
If you didn't hear about this already, this is because Bacardi decided to launch it first in the US but don't worry it will soon be spread globally.
Source : http://www.thespiritsbusiness.com
Baptiste
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