Welcome!

Good morning everyone! We’re Msc International Marketing and Business Development students from Skema Business School in Sophia Antipolis France) and we want to welcome to our blog. In this space we will be discussing things related to the vodka market such as: marketing trends, advertising campaigns and product innovation. We will be focusing mainly in three brands: Absolut, Belvedere and Greygoose.

We will begin by explaining a little bit of the history of each Brand.

In the 19th century drinks similar to vodka were popular in Northern Europe and vodka was arelady consdered to be the national drink in Sweeden. Lars OlsonSmith introduced the original Absolut Vodka, by showing his first product in 1877 into the market, this was called “Tiodubbelt Renadt Brännvin”, which means Tenfold Purified Vodka. Back in that time time they didn’t use the Word vodka in Scandinavia but they called it brännvin, this ter mis translated as burn-wine. After two years, Smith created innovative distilation technology, this is still used today. The need of a new name raised up to show the advanced technology and product he had. Until 1950’s the Word vodka was introduced into the scandinavian dictionary.

Sources:
http://highnames.com/absolut-vodka-name-origin/

Belvedere hails from the small polish town of Zyrardów in the Mazovian plains. Polmos Zyrardów destilery has been producing exceptional vodka since 1910.

In 1993 the first bottles of Belvedere Vodka were produced in accordance with over 600 years of vodka making, tradition and heritage.

Belvedere Vodka is named after The Royal Belvedere Palace in Warsaw and it means beautiful to see. Belvedere goes through 4 destilation processes that gives the product a perfect balance of elegance and character. It’s filtered twice: once through Premium cellulose and once more through activated charcoal.

Sources:

http://www.youtube.com/watch?v=X1FEjSEnTic

http://edwarddillon.com/our-brands/belvedere/history?verified=1

Greygoose it is not a Brand with very large history, Grey Goose was made for the US market in 1997 by Sidney Frank. He wanted to créate a Premium vodka for americans.  He took advantage of the french high quality technique in manufacturing and developing the recipe, by giving attention toevery detail of the process. Grey Goose uses French Winter wheat from the South of Paris. Is supplied by three forming cooperatives chosen for their

high standards and seat selection sustainable farming methods. It goes through 5 distilation steps

Sources:

http://www.squidoo.com/greygoose

http://www.youtube.com/watch?v=3aenU2Ry1ss

Mónica